RETAIL & E-COMMERCE

Clicks are the beginning, loyalty is the goal

If you want to grow in e-commerce, you need more than clicks. With Inxmail, you can create personalized purchase incentives and a unique customer journey – thanks to seamless integration with your shop or CRM system. For emails that arrive exactly when your customers are ready to buy.

Discover the platform

Set personalized purchase incentives

Automated journeys for more repeat purchases

Seamless integration into shop and CRM system

These brands trust Inxmail

Application examples

Possible uses for retail & e-commerce

Use shop data specifically to increase sales

Inxmail can be seamlessly connected to your shop system. Use product and customer data in newsletters, transaction and trigger emails. This allows you to deliver personalized content and ensure greater relevance and sales.

Trigger emails that hit the buying impulse

Reach your target group at the right time to trigger effective buying impulses with automated trigger emails such as shopping cart or product reminders and “back in stock” notifications.

Transaction emails that do more than just inform

Keep your customers up to date with order confirmations, shipping, and return information. Use touchpoints along the customer journey for targeted cross-selling and upselling offers.

Inspire with vouchers, competitions, and promotions

Reward loyal customers with exclusive incentive campaigns and boost customer satisfaction: from personalized birthday vouchers and seasonal competitions to discount campaigns.

“Great advice, great team: After the strategy workshop with Inxmail, we were able to revamp our email marketing. The key figures improved and our team now works closely together.”  
Jana Kolbinger
Marketing, Modepark Röther
Case Study

Automated mailings for changing trends

77onlineshop.de uses Inxmail to implement automated email campaigns tailored to its young target group. Trigger sequences ensure more conversions and strengthen customer loyalty.

Read case study

Case Study

Targeted trigger emails – more purchases, more loyalty

babymarkt automatically accompanies its customers along the customer journey with vouchers and product recommendations. The result: more purchases, greater loyalty, and more efficient use of resources.

Read case study

"With Inxmail's email marketing solution, we have taken our newsletter distribution to a new level. In addition to a new and fresh design, we were able to efficiently integrate our shop and web tracking system. This allows us to easily incorporate our product texts and images into our mailings and learn more about the interests of our recipients." 
Moritz Schneider
Online Marketing Manager, VKF Renzel

How does your newsletter compare to others in your industry?

The email marketing benchmark shows that companies in the fashion, leisure, and consumer goods sectors send emails particularly frequently—but high frequency alone does not lead to conversions. Find out how your email marketing is performing in comparison—and where there is hidden potential.

Retail sends emails more than three times as often as other industries

Many emails, little impact: open rates remain below average

Those who open emails click with the intention to buy – a strong signal

FAQ

Frequently asked questions about email marketing for retail and e-commerce

Here you will find answers to the most important questions about email marketing in online retail: from automation and reporting to shop integration.

What are typical use cases for email marketing in e-commerce?

These use cases are particularly effective:

  • Shopping cart abandonment emails
    (reminder of a product that was in the shopping cart but not ordered)
  • Back-in-stock notifications
    (notification that a previously sold-out item is available again)
  • Personalized product reminders
    (based on viewed products or user behavior – e.g., “You viewed this product...”)
  • Product recommendations (static or dynamic)
    (suggestions based on interests, purchases, or target group profile)
  • Loyalty and retention campaigns
    (loyalty programs with incentives for existing customers, e.g., through points, vouchers, or exclusive promotions)
  • Welcome and reactivation emails
    (welcome messages for new subscribers and targeted reactivation of inactive customers)

All use cases can be implemented automatically, personalized, and data-driven with Inxmail.

Which email metrics does Inxmail evaluate?

With Inxmail, you can keep track of all relevant metrics for your email marketing – clearly presented, evaluable per mailing, and comparable at any time:

  • Open rate
  • Click rate (KR)
  • Click-to-open rate (CTOR)
  • Top links
  • Click map
  • Subscription and unsubscription rates
  • Bounces
    • Soft bounces
    • Hard bounces
  • Sending volume / sending speed
  • Spam complaint rate
  • Spam traps

Which recurring email campaigns are particularly efficient in online retail?

Scalable campaigns with a high impact include:

  • Welcome campaigns for new customers
  • Reminder emails for incomplete purchases
  • Birthday and occasion emails with incentives
  • Cross-selling and upselling after a purchase
  • Reactivation campaigns for inactive customers

With our platform, you can run these campaigns automatically.

How can Inxmail be integrated into my shop or CRM system?

Inxmail offers you the flexibility your online business needs: our platform can be seamlessly integrated into shop systems such as Shopware, Magento, OXID eSales, Spryker, econda, and Salesforce Commerce Cloud. A powerful API is also available for custom setups.

You can also use integration platforms such as Feed Dynamix, Marini, com|con BAF or Syncler – for complex data flows, cross-system journeys or real-time connections to PIM, ERP and CRM, for example.

What do I need to consider when it comes to deliverability in e-commerce – and how does Inxmail help?

Inxmail ensures a high delivery rate so that your emails arrive safely in the inbox, even with large distribution lists and high frequencies. We ensure this in cooperation with our customers, paying particular attention to the following success factors:

  • Certified sending servers
  • Bounce management
  • List selection and distribution list maintenance
  • Monitoring of spam complaints
  • Email authentication such as SPF, DKIM, DMARC

 

Curious about the Inxmail platform?

We know the requirements of your industry. Inxmail supports you in delivering scalable, personalized, and data-driven newsletters. Let's talk!

Call us directly: +49 761 296979-800
Write to us: sales@inxmail.de

Request a free demo