The latest news every day, fully automated for 26 regions: Schwäbischer Verlag has developed a central workflow with Inxmail and rolled it out for its titles Schwäbische and Nordkurier. This means that the morning newsletters reach readers from Sigmaringen to Schwerin efficiently and reliably.
The Schwäbische Verlag publishing house was looking for an automation solution for its daily morning newsletters for its titles Schwäbische and Nordkurier. The goal was to efficiently manage regional editions and automatically integrate content.
Inxmail implemented a workflow for Schwäbische Verlag for the desired mailing logic. The publisher was able to easily adapt this for its other editions.
Today, Schwäbischer Verlag delivers morning news to 26 regions every day – all created and sent automatically using a basic workflow.
Schwäbischer Verlag GmbH & Co. KG, together with the SV Group brand, forms the umbrella for approximately 120 subsidiaries and sub-subsidiaries, as well as approximately 20 other affiliated companies. With strong regional media, the SV Group has a traditional and increasingly digital presence throughout Germany. Based in Ravensburg, the media company provides daily information to national and local target groups, combining print, online, and email channels.
