PARTNER CASE STUDY

Young target group precisely addressed

Our Certified Gold Partner, the digital agency online design Werbung & Medien GmbH, used Inxmail to create a modern and personalized e-commerce experience for its client 77onlineshop.de. The focus was on optimally serving the individual wishes of the young target group. We show what role responsive design, data-driven processes and automated workflows played here.

Case Study 77onlineshop: Herausforderung

Challenge

More sales through less effort in email marketing

77onlineshop.de wanted to specifically address the needs of its young, trend-conscious target group. At the same time, email marketing costs were to be reduced and sales figures increased.

Personalization: Relevant content and offers were to be displayed in real time based on customer behaviour.
Integration: An interface between the online store, customer experience tool and email system was required.
Mobile optimization: Mailings had to be just as appealing and functional on mobile devices as on desktops.
Efficiency and scalability: It had to be possible to send mailings without any manual effort.

Solution

Automated customer approach with targeted purchase incentives

To optimize and automate the e-mail marketing processes, online design Werbung & Medien GmbH relied on automated trigger e-mails. This makes email marketing for 77onlineshop.de more efficient, targeted and relevant:

Automation: Inxmail sends newsletters, including birthday and welcome mailings, automatically and precisely to relevant target groups.
System interaction: Inxmail can be integrated into any IT landscape via interfaces to realize an improved customer approach.
Flexible layout: A customizable email design makes it possible to design newsletters with different key visuals and motifs depending on the target group.
Seasonal adaptations: In order to take current trends and needs into account, different features such as seasons or themes can be incorporated into the mailing design.
Personalized product recommendations: Emails are automatically populated with personalized product recommendations to provide maximum relevance and targeted purchase incentives.
Mobile optimization: The email campaigns are optimized for mobile devices - including responsive design and user-friendly display on smartphones.

“With Inxmail, we were able to set up personalized and automated campaigns for our customer that meet the requirements of 77onlineshop.de. The collaboration has enabled us to optimize email communication and thus significantly increase customer satisfaction and the conversion rate.”

Michel Sperlich

Managing Partner, online design Werbung & Medien GmbH

Success

Maximized performance through automation and personalization

Thanks to the collaboration with Inxmail and the successful implementation of automated and personalized email campaigns, 77onlineshop.de was able to achieve measurable success:

Increased conversion rate: thanks to personalized product recommendations and not least the welcome mailings, conversion rates increased significantly.
High efficiency: Manual effort was significantly reduced thanks to automated processes, which led to faster campaign execution.
Increased reach: The customized approach and regular, relevant communication with customers led to greater reach and higher customer loyalty.
Time savings: Automated campaigns made it possible to send more emails in less time without losing quality or relevance.

Reasons for choosing Inxmail

Efficient software

Simple integration

Automated workflows

Personal advice

About 77onlineshop.de

77onlineshop.de is a leading provider of urban street fashion and offers its customers trendy fashion at fair prices. With a strong focus on data-based e-commerce and mobile user-friendliness, the store sets standards in terms of customer experience. By using the latest technologies and creative solutions, the provider combines fashion awareness with a smooth shopping experience.

www.77onlineshop.eu

Industry sector:
E-Commerce, Fashion
Company size:
Medium-sized company
Location:
Karlsruhe
Use case:
Personalization and automation in email marketing

Our Gold Certified Partner: online design Werbung & Medien GmbH

online design stands for concentrated expertise and passion in the digital world. They are experts in e-commerce and online marketing and love creative designs. Founded in 1991 as an independent agency, they have established themselves as a leading digital agency that combines many years of expertise with modern innovation. The versatile and experienced team from various areas of communication offers a comprehensive service portfolio for well-known companies from all sectors of the economy.

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