Customer success story

10 years of partnership: congstar relies on Inxmail for e-mail marketing

Precise technical implementation, fast response times and a trusting partnership - this is the core of the collaboration between Inxmail and congstar. Over the last 10 years, Inxmail has not only taken over the mailing management, but has also helped to relieve internal resources and implement complex requirements. With millions of emails, high mailing quality and clear communication, congstar is setting new standards in email marketing.

Case Study Congstar: 10 Jahre Partnerschaft
Case Study Congstar: Herausforderung
Challenge

Implement complex campaigns precisely and efficiently

congstar was faced with the task of meeting increasing user requirements and at the same time ensuring the highest quality in email marketing:

  • Technical requirements: A solution was sought for the precise implementation of complex campaigns for various mailing formats.
  • Tailor-made mailings: The aim was to create target group-specific campaigns while meeting the highest standards of design and functionality.
  • Quality assurance: The challenge was to ensure consistently high quality for all individualized campaigns.
  • High mailing volumes: congstar sends millions of emails to different target groups every year.
  • Efficient collaboration: Precise coordination between internal teams and service providers was necessary in order to implement all processes smoothly and on time.
Case Study Congstar: Lösung
Solution

Targeted campaigns, professionally realized

Inxmail supported congstar with its expert knowledge - depending on the use case, exactly according to congstar's specifications or with its own creative impulses.

  • Mailing management: Inxmail took over the planning, creation and implementation of the mailings, saving congstar time and resources and allowing them to concentrate on their core business.
  • Modern software: Thanks to the Inxmail email marketing platform, congstar was able to implement personalized, automated and professional campaigns.
  • Scalability: Inxmail's flexibility enabled congstar to efficiently manage both personalized mailings and multi-stage campaigns.
  • Success monitoring: Thanks to continuous success monitoring and targeted adjustments, a significant increase in campaign performance and deliverability was measurable.
  • Advice and workshops: Regular training and consulting ensured continuous optimization of processes.
“Inxmail is perfectly tailored to our user needs: From clear mailing management to detailed success overviews, the solution offers us everything we need for effective email marketing. With its expertise, flexibility and reliability, Inxmail is an indispensable partner for us.” 
Carolin Naubert, CRM / Operatives Kampagnenmanagement, congstar GmbH
Carolin Naubert
CRM / Operational Campaign Management, congstar GmbH
Success

Efficient mailing management that delivers results

Thanks to its collaboration with Inxmail over the past 10 years, congstar:

  • Increase sales: Efficiently implemented campaigns led to measurable successes.
  • Acquire new customers: Targeted and personalized content increased customer acquisition.
  • Strengthen customer loyalty: Personalized and professional campaigns strengthened existing customer loyalty.
  • Improve deliverability: Constant reputation monitoring enabled mailing delivery rates to be optimized.
  • Save resources: Mailing management enabled congstar to better distribute tasks.
Insights into the collaboration

Milestones in our partnership

Case Study Congstar: Milestones
Congstar case study: Over 2,000 jointly implemented campaigns

Reasons for choosing Inxmail

Case Study Congstar: Präzise Umsetzung

Precise implementation

Case Study Congstar: Schnelle Reaktionszeit Erfolgreiche Mailings

Fast response time

Case Study Congstar: Großes Versandvolumen

Large dispatch volume

Case Study Congstar: Verlässliche Qualitätssicherung

Reliable quality assurance

About congstar

The telecommunications provider congstar offers more than 6 million customers fair mobile telephony and internet connections for the home. Since its market launch in 2007, congstar owes its success to the combination of outstanding D-network quality, low prices, flexible contract offers and a distinctive brand image. congstar has been a mobile communications partner of REWE Group since 2012 and is the technical service provider for ja! mobil and Penny Mobil tariffs. In 2020, the app-based mobile brand fraenk, also realized by congstar, was launched on the market. With more than 300 employees, congstar also lives up to its corporate responsibility in many areas. For example, as the main sponsor of FC St. Pauli, congstar is involved in joint activities against racism. The Bertelsmann Foundation has certified congstar as a particularly family-friendly employer. According to the international research and consulting institute Great Place to Work®, congstar has been one of Germany's best employers for several years. congstar products and services regularly receive awards.

www.congstar.de

  • Industry sector:
    Telecommunications
  • Company size:
    Medium-sized company
  • Location:
    Cologne
  • Use case:
    Optimization and scaling of e-mail marketing