AI in Email Marketing: How to Automate Content and Campaigns

Create copy, build workflows via chat, and automatically apply your corporate design—right within the Inxmail platform. No additional tools or complex setups required.

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AI that integrates into your processes

Many AI tools sit alongside your setup. Inxmail integrates AI directly into your campaigns, workflows, and the editor—without additional systems.

AI Assistant in the Editor

Content is created where you need it

You work directly within the mailing and create content without switching tools. The newsletter AI assists you with writing, shortening, translating, and optimizing.

  • Generate text from bullet points
  • Structure and customize content
  • Improve subject lines and CTAs
Workflow Assistant

From prompt to finished workflow

You describe your campaign in natural language—Inxmail automatically creates suitable workflows, including mailings and logic. The workflow is ready to use immediately and can be customized at any time.

  • Create campaigns via chat
  • Automatically integrate A/B tests
  • Set up multi-stage campaigns faster
Send Time Optimization

Every email in your inbox at the right time

Automatically determine the optimal send time for each recipient. The AI analyzes open and engagement data and identifies individual habits—for greater relevance at the right moment.

  • Use personalized send times for each recipient
  • Get send time recommendations even without tracking data
  • Targetedly increase open and click-through rates
Styleset Assistant

Your corporate design – automatically in your email

Apply your website’s colors, fonts, and style as a styleset for your emails with a single click. This way, you start with the right look right away.

  • Extract design from website
  • Create stylesets automatically
  • Consistency across all mailings
Inxmail MCP Server

Your AI. Directly integrated into Inxmail.

AI only reveals its full value when connected to your systems. The Inxmail MCP Server securely connects your AI agents to the platform—without the need for custom integrations.

  • Work with your existing data and systems
  • Control campaigns, content, and target audiences directly via your AI logic
  • Integrate your own AI services (“Bring your own AI”)
  • Automate processes across system boundaries
Benefits

How AI transforms your email marketing

Faster from idea to implementation

Turn bullet points into content, and goals into finished campaigns—without starting from scratch.

Fewer manual steps in your daily workflow

Texts, workflows, and design are created directly within the system instead of being spread across multiple tools and coordination efforts.

Consistent communication

Content, tone, and design automatically align and remain consistent across campaigns.

More focus on strategy instead of execution

Operational tasks are reduced, leaving more time for planning, analysis, and optimization.

Work faster with AI in the Inxmail platform

Try Inxmail free for 30 days and see how AI accelerates your processes.

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FAQ

Answers to the most important questions about AI in email marketing

Answers to the most common questions about AI and email marketing.

How do I actually get started with AI in Inxmail?

You start right in your familiar environment. Simply enter a goal or keywords—for example, for a newsletter or a campaign. The AI generates content, suggestions, or entire workflows from this that you can use immediately.

You don’t have to set anything up or integrate anything new—you simply work as before, only much faster.

How much control do I have over the AI results?

You retain full control at all times. The AI provides you with suggestions—you decide what to adopt, adapt, or discard.

Especially in email marketing, the final approval always rests with you. The AI supports, but does not replace, your decisions.

How exactly does creating workflows with AI work?

You simply describe your goal, for example, a campaign with reminders or an A/B test.

Based on this, the AI creates a ready-to-use workflow with the appropriate steps, mailings, and logic. You can adopt, customize, and activate this workflow directly.

How does the AI support me in text creation?

The AI helps you with all typical tasks in day-to-day content creation:

from writing complete newsletters to optimizing subject lines, structuring, or translating texts.

You can either work with bullet points or have existing content improved—depending on what you need at the moment.

How is my corporate design applied to mailings?

With the Styleset Extractor, Inxmail automatically recognizes the visual elements of your website, such as colors and fonts.

These are transferred directly into a styleset that you can use for your mailings. This ensures that your communication is consistent from the start.

How is my data protected when using AI?

Your data is used exclusively to process your specific request and is not stored beyond that. Your data is not used to train the AI.

Processing takes place in a dedicated Azure OpenAI instance within a separate Microsoft Azure tenant. This ensures full control over data and infrastructure.

Which AI models are used—and for what?

Inxmail uses different models within Azure OpenAI depending on the use case.

Models such as GPT-3.5 are used for text generation, while more powerful models (e.g., GPT-4.x) are used for more complex tasks such as creating workflows.

Important to note: The models only process the content you actively enter. No personal data is used or permanently stored.

Can I disable the use of AI in Inxmail?

Yes. You can control AI features specifically via user permissions or disable them completely for your account.

Any questions?

Our team is happy to answer your questions.

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