Media & Publishing

Editorial meets automation

The media industry is undergoing radical change: print is going digital, readers are becoming users, and subscriptions are becoming apps. With the Inxmail platform, you can create automated emails based on current content – directly from your CMS or editorial system. Whether B2C or B2B, our solutions help you gain new readers, increase customer loyalty, and stay relevant.

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Automatic creation of news emails

Personalized paywall & subscription communication

Targeted marketing of content & ads

These publishers successfully rely on Inxmail

Application examples

Possible applications for the media world

Send news directly from your CMS

Current content is created in the editorial system – why maintain it twice? With Inxmail, you can automatically transfer articles to your mailing. This allows you to send news in real time, without additional editorial work – directly from your CMS.

Targeted ad marketing

Your newsletter is more than just a content format – it's also an advertising medium. Inxmail allows you to dynamically display ads according to target group, segment, or interest. This increases relevance and ad revenue.

Automate subscription processes

Whether reminders for paywall content or upsell campaigns – with Inxmail, you can guide readers individually through automated processes. This helps you gain registrations, extend subscriptions, and reduce cancellations.

The right content for everyone

With Inxmail, you strike the right tone for every target group. Thanks to segmentation and module logic, every reader receives exactly the content that is relevant to them. Automated, efficient, and data-driven.

“Very good integration with campaign management and CRM system, which also controls segmentation for us. Customer service responds quickly and is very professional and helpful. Pricing is fair and transparent.”  
Tom
Rheinische Post
Case Study

Send specialist content without extra effort

C.H.Beck reaches over 90,000 readers with Inxmail – quickly, efficiently and without duplicate content maintenance. Automated processes reduce the workload for editors and increase the relevance of content.

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Case Study

20 percent more revenue thanks to personalization

Heise Medien uses Inxmail to provide readers with relevant topics tailored to their individual interests. The result: exceptionally high open rates and measurably better performance.

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How does your newsletter compare to others in your industry?

The email marketing benchmark provides you with data-based answers to key questions in editorial email marketing: How often do others send emails? How good are the click rates? And where is there hidden potential?

Media companies send the most emails of any industry

Convincing content ensures good results despite high frequency

One in seven openers clicks – a sign of strong relevance

“Very user-friendly email software with extensive application possibilities that also places a high value on data protection.”  
Janina
Online Marketing Manager, Holzmann Medien GmbH & Co. KG
FAQ

Frequently asked questions about email marketing for publishers

Here you will find answers to typical questions about automated email marketing in publishing – from system integration to editorial collaboration.

What role does email marketing play in digital publishing?

Email remains one of the most effective channels in digital publishing. Whether for subscription reminders, personalized recommendations, ad marketing, or reader loyalty, Inxmail helps you deliver content from editorial and marketing in an automated and personalized way.

How does Inxmail integrate with our editorial and publishing software?

Inxmail can be seamlessly connected to existing systems via open interfaces (REST API, SFTP, SMTP) – e.g., CMS, subscription and CRM systems or databases. The platform automatically transfers content and updates it dynamically at the time of dispatch.

To the integrations & extensions

Can multiple editors work with Inxmail at the same time?

Yes, with a clear division of roles. Within a client account, multiple people can prepare, review, or approve mailings. There is a reliable rights management system.

How does Inxmail help attract new subscribers?

With personalized email sequences, you accompany prospects from the first contact to the conclusion – automated, data-based, and tailored to their interests. This turns reach into customer loyalty.

How does ad marketing work in newsletters with Inxmail?

Advertisements can be integrated into mailings as independent elements and displayed dynamically – e.g., depending on the target group, behavior, or campaign booking. Advertising banners or teasers can be integrated as independent content modules. This ensures that each target group receives relevant advertisements – automatically and scalably.

How does Inxmail support the delivery of personalized content?

Inxmail enables targeted communication based on profile data, interests, subscription status, or click behavior. Content can be dynamically compiled using conditional logic, variants, and individual recommendations (e.g., from next-best-offer systems).

Can paywall models and subscription statuses be displayed?

Yes. Inxmail can recognize subscription data via connected systems and display corresponding content or call-to-actions in a targeted manner – e.g., reminders, renewals, upsells, or access restrictions for non-subscribers.

Is there support and training for our editorial team?

Yes, Inxmail offers comprehensive support and practical training. Editors receive individual training, tutorials, and best practice advice on request. Whether you are a beginner or a heavy user, we will get your team up to speed with email marketing.

Overview of our training and support

How quickly can Inxmail be implemented in a publishing house?

That depends on the setup – Inxmail is generally quick to get started. Standard applications can be implemented quickly. Individual integrations require a little more lead time, depending on the system landscape – our team will work closely with you throughout the process.

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How does Inxmail ensure a high delivery rate?

As a co-founder of the Certified Senders Alliance (CSA), Inxmail meets the highest delivery requirements. We ensure a clean sending infrastructure, authentication procedures (SPF, DKIM, DMARC), and reliable IP reputation.

Is Inxmail compliant with data protection regulations and GDPR-secure?

Yes, Inxmail meets the highest data protection standards. The servers are located exclusively in the EU and German data protection regulations apply. Inxmail is ISO 27001 certified and processes personal data in accordance with the GDPR – with order processing.

Learn more about security & data protection

Curious about the Inxmail platform?

We know the requirements of your industry. Inxmail supports you in delivering scalable, personalized, and data-driven newsletters. Let's talk!

Call us directly: +49 761 296979-800
Write to us: sales@inxmail.de

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