nicko cruises uses Brand Indicators for Message Identification (BIMI) to increase the visibility of its email campaigns. Recipients see the cruise company's brand logo in their inbox before they even open the email. This provides a visible signal of trust, strengthens brand recognition and reinforces the company's reputation as a legitimate sender.
Fraudulent spam and phishing emails make it increasingly difficult for recipients to distinguish legitimate messages from fakes. A trustworthy sender identity is therefore becoming ever more important for businesses. During one of their regular meetings, Inxmail suggested BIMI as a way to further strengthen nicko cruises' brand presence in the inbox.
Brand Indicators for Message Identification (BIMI) is a standard that allows companies to display their verified brand logo directly in the inbox. It builds on established authentication methods such as DMARC. If the email client supports BIMI, the logo appears next to the sender's address, making trustworthy messages recognisable before they are opened.
Learn more:
BIMI builds on established authentication standards such as DMARC and enables supporting email clients to display the brand logo directly next to the sender's address.
With BIMI, the nicko cruises brand is visible in the inbox before an email is opened — a signal that only certified, verified senders can display.
nicko cruises Schiffsreisen GmbH is one of Germany's most dynamic cruise operators. With more than 30 years of experience as a leading river cruise operator, the company has also become a well-known provider of destination-focused ocean cruises and round-the-world voyages. Its classic, elegant ocean-going ship VASCO DA GAMA sails the world's oceans throughout the year, carrying a maximum of 1,000 guests. With a river fleet that combines modern design with comfort and comprises 21 ships in the current season, nicko cruises sails all the popular inland waterways and coastal routes.
