EMail AUTOMATION

Automated, targeted, successful

Automate your routine tasks and send truly relevant emails at the right time.

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Inxmail E-Mail-Marketing-Plattform: Marketing Automation

Save time

Automate routine tasks

Targeted mailings

Relevant content delivered precisely

Build loyalty

Deepen customer relationships

Newsletters & Campaigns

Plan and manage personalized content along the customer journey fully automatically—from welcoming new subscribers to seasonal promotions.

System and Transaction Emails

From order to shipment: Ensure customers immediately receive the message they expect and leverage every touchpoint to increase your revenue.

Newsletters & Campaigns

Intelligent automation for personalized email marketing

Automate with visual workflows

Easily build your mailing workflow in our visual editor using drag & drop, or use templates for common email sequences. You can view key statistics at any time.

  • Visualization: Design complex email sequences in a clear and easy-to-follow way.
  • Templates: Set up common campaigns quickly and easily.
  • Reporting: Visualize the results of individual mailings or entire campaigns.
[Translate to English:] Inxmail E-Mail-Marketing-Plattform: Marketing Automation mit Segmentierung

Target your audience precisely

The level of personalization can significantly increase the value of your mailings. With the audience editor, you can segment by characteristics such as language, location, or purchasing behavior and deliver content tailored to each group.

  • Conversions: Tailor your messages precisely to your recipients.
  • Personalization: Tailor your messages exactly to your recipients’ interests.
  • Customer loyalty: Send relevant content and strengthen customer loyalty and engagement.

Integrate external content and provide added value

Inxmail can easily process data from other systems and automatically incorporate it into mailings.

  • Efficiency: Save time by automatically importing existing content from your online store, CRM, and CMS.
  • Relevance: Deliver personalized messages based on your existing data sources.
  • Error reduction: Benefit from centrally maintained data that appears consistently across all mailings.
Add-ons

Additional options for even more automation

Dynamic Content Add-on

Personalized content without code

Automate your mailings, flexibly integrate data from other source systems, and deliver personalized content.

DynaPictures-Add-on

Custom, automated graphics

Use DynaPictures for custom and automated graphics in your mailings—no programming knowledge required.

Coupon Add-on

Efficient Voucher Campaigns

Implement voucher campaigns quickly and efficiently. Thanks to our templates, you can get started easily and customize the delivery.

“Functional. Clear. The possibilities are endless.”  
Michael
Project Manager - Digital Marketing, Orgadata AG
System and Transaction Emails

Reliable emails for your customer journey

Ensure your customers receive the message they expect at the crucial moment. With Inxmail, you can automate the delivery of your transactional and system emails and ensure that order confirmations or invoices arrive reliably.

  • At the right time: Automatically reach customers during important events along the customer journey.
  • Reliably automated: Automate all transactional emails centrally in one solution.
  • Reliable delivery: Ensure that every transactional email is delivered.
  • More than just information: Use transactional emails as effective touchpoints with your target audience.
Junge Frau mit blauem Pullover lächelt in die Kamera – Symbolbild für persönliche Marketing-Automation bei Inxmail.
Service

We put your email marketing on autopilot

Do you have email sequences or campaigns you’d like to automate? We support you in brainstorming, designing, and implementing automated workflows.

  • Increase customer loyalty with target-group-specific content.
  • Boost your revenue potential with new campaigns.
  • Save time and costs through automated processes.

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FAQ

Frequently asked questions about email automation

Want to know how you can use marketing automation to make your email marketing even more efficient and personalized? Here we answer the most common questions. If you’d like to know more: Our team is here for you.

What is marketing automation in email marketing?

With marketing automation in email marketing, processes and content can be managed intelligently and without significant manual effort. This includes support for content creation, the user-specific delivery of personalized content, and automated or time-triggered sending.

Using workflows and triggers, you control when and to whom campaign emails or transactional emails are sent. Data flows automatically between systems, ensuring recipients receive exactly the content that matches their behavior, timing, or interests—efficiently, relevantly, and precisely.

What types of automated mailings can I manage with Inxmail?

With Inxmail, you can automate all email processes throughout the entire customer journey—including both campaign emails and transactional emails. These two types complement each other: Campaign emails strengthen your customer relationships through planned communication, while transactional emails automatically respond to events related to a transaction.

These include:

Campaign emails (scheduled mailings that you send based on time or occasion):

  • Newsletters and campaigns: Regular updates and offers
  • Event series – invitations, reminders, follow-up emails
  • Birthday emails – personalized congratulations with added value
  • Reactivation campaigns – re-engaging inactive recipients
  • Welcome sequences – automatic onboarding after sign-up

Transactional emails (event-driven mailings that are triggered automatically)

  • Online orders – confirmation after purchase completion
  • Shopping cart reminders – notification of uncompleted purchases
  • Back-in-stock notifications – information as soon as products are available again
  • Order confirmations and invoice delivery – legally compliant communication after transactions
  • System emails and notifications – real-time status or account updates

Why is marketing automation worth it for my business?

Automation not only saves time but also boosts the success of your communication. You reduce routine tasks, avoid manual errors, and respond faster to your customers’ behavior. At the same time, the relevance of your content increases—which improves open rates, conversions, and long-term customer loyalty.

What is the difference between campaign emails and transactional emails?

Campaign emails are planned marketing campaigns—such as newsletters, event, or sales campaigns.

They aim to generate attention, strengthen relationships, and drive revenue.

Transactional emails, on the other hand, are triggered by a specific event—such as an order, registration, or payment. They are highly relevant, meet customer expectations, and build trust because they directly confirm the next step in the process.

You can centrally manage and automate both types in Inxmail—with identical reliability and design quality.

Request your personal live demo now!

Experience our powerful solutions for newsletters & campaigns, transactional emails, and SMTP mail relay—modular enough to be combined exactly as your needs require.

Request a demo Try for free