With our Dynamic Content add-on, you can automatically integrate content from any external data source into your mailings without any technical knowledge. This saves you time and increases the relevance of your mailings—for example, in the form of personalized product recommendations, shopping cart abandonment emails, or integrated RSS feeds.
Only with us do you get maximum freedom in the display of your dynamic content.
Whether it's their favorite category, their last purchase, or their individual interests: with dynamic product recommendations, you can specifically target your recipients' preferences.
Has the checkout been abandoned? Then automatically send a personalized reminder:
Turn your newsletter into a lively content format:
Do you have questions about dynamic content or our add-on? Here we answer the most frequently asked questions—concise and easy to understand. If you would like to know more, our team is here to help.
With dynamic content, external data in mailings is fully automated up to twice a day and personalized for each recipient. This is particularly suitable for emails based on current events, e.g., product recommendations, follow-up emails in the event of a shopping cart abandonment, or RSS feeds.
The add-on is suitable for all marketers who want to reduce effort and communicate in a personalized way at the same time – for example:
o integrate dynamic content into your mailings, all you need is a data source—the format doesn't matter: XML, JSON, or CSV. The data source should either be accessible via HTTPS or stored on an SFTP server.
After one-time setup in the Dynamic Content Add-on in the Inxmail platform, you specify:
You then create a content container in the mailing editor, in which you can flexibly position the placeholders for the dynamic content. The design of the container is freely selectable and not tied to a fixed design.
In our online help, you will find detailed step-by-step instructions for configuration and use in mailings.
You can use data from almost any system that can provide content via CSV, JSON, or XML over HTTPS or SFTP. These can be, for example, recommendation engines, shop systems, CMS, CRM, ERP, or feed management systems (RSS feeds).
The data is played out individually for each recipient as part of the mailing. In addition to classic personalization, fully automated campaigns are also possible, such as daily mailings with current RSS content (e.g., movie listings or game schedules). The respective data source only needs to be stored once and can then be used for various configuration types, such as shopping cart abandonment or product recommendations. Content containers can also be saved and reused as needed.
For such cases, you can define fallback content—i.e., alternative content that is displayed in the mailing if, for example, a feed is empty. The Dynamic Content add-on automatically checks whether data is available and, in case of an error, uses the configured replacement content.
The content is automatically updated when it is sent. You can schedule up to two updates per day for a data source. You can also trigger an update manually.
The add-on costs €100 per month. There is also a one-time setup fee.
There is a fair use limit of 500,000 elements per configuration. If you need larger volumes, please contact us and we will suggest customized solutions in the enterprise sector.
You can easily request the add-on through our team. Once ordered, it will be activated in your account. You can start the configuration yourself immediately afterwards.
Experience our powerful solutions for newsletters & campaigns, transactional emails and SMTP mail relay – combinable in as many modules as your requirements demand.
