Data intelligence meets email excellence for personalized customer journeys: DYMATRIX brings your customer data together and orchestrates the journey across channels, while Inxmail takes care of the email channel – from creating mailings to delivering them.
Omnichannel doesn't start in your newsletter tool – it starts with your data: Only a unified customer profile turns individual channel actions into a connected journey. These three features show how DYMATRIX and Inxmail make that happen together.
The DYMATRIX Customer Data Platform merges data from your shop, CRM, ERP, PIM, and other sources in real time into a single, unified customer profile: the Golden Profile. Duplicates are automatically detected and cleaned up through ID matching. Inxmail accesses this profile directly – without manual exports or file uploads.
The DYMATRIX Recommendation Engine (which evolved from econda) calculates product recommendations based on behavior, preferences, and current availability. Inxmail re-checks these recommendations every time an email is opened – so the offer is up to date at the moment of reading, even if time passes between sending and opening.
With the DYMATRIX Journey Builder, you manage campaigns across email, web, app, and other channels from one central place. For sending emails, you keep using the Inxmail platform – with the usability, deliverability, and compliance standards you already know.
Heise Medien no longer wanted to look at its audiences separately in individual systems, but as one person across all touchpoints. The integration of Inxmail and DYMATRIX Marketing Automation makes this possible: Audience data from DYMATRIX is automatically available for email campaigns, with no duplicate data maintenance.
The result of this 360-degree view: more qualified leads with noticeably less manual effort – for example in the Advent campaign, which saw a higher click rate.
In 30 minutes, we'll show you how DYMATRIX and Inxmail work together for your business.
Here are answers to the most frequently asked questions. If there's anything else you'd like to know: Our team is here for you
DYMATRIX brings together customer data via its Customer Data Platform, along with cross-channel marketing automation and personalization, in one Customer Experience Platform. Within it, Inxmail is the specialized channel for email marketing – from creating mailings to delivering them. The integration connects both systems: DYMATRIX provides the data foundation, and Inxmail handles email sending.
The Golden Profile is the cross-channel customer profile that the DYMATRIX Customer Data Platform generates in real time – cleaned of duplicates and enriched with data from your shop, CRM, ERP, and other sources. Inxmail uses this profile to automatically update audiences and content for email sending, without having to build its own data storage for it.
Yes, the integration requires existing or planned use of the DYMATRIX Customer Experience Platform. Contact us if you'd like to introduce Inxmail and DYMATRIX together.
econda is now part of the DYMATRIX Customer Experience Platform and has been merged into its “Personalization” module. If you already use an econda integration with Inxmail, nothing changes about the connection itself – the features are now available under the DYMATRIX umbrella.
The effort depends on which data sources are already connected to DYMATRIX. We'll give you a specific estimate for your situation when we talk.
Yes. The integration adds data for content and segmentation to Inxmail, but doesn't affect the sending infrastructure. Reputation management, authentication, and delivery monitoring continue as before.
Yes. Both systems process data in compliance with the GDPR, with hosting in Germany and the EU respectively. Consents and withdrawals of consent are synchronized between the systems instead of being maintained separately.
With more than 20 years of experience, DYMATRIX is one of Germany's leading providers of AI-based, data-driven marketing automation. The DYMATRIX Customer Experience Platform manages the customer journey across all touchpoints – proven in more than 2,000 projects for mid-sized companies, DAX-listed corporations, and market leaders. DYMATRIX is an Inxmail Gold Certified Partner.
