AI-Powered Customer Communication for Newspaper, Trade, and Book Publishers

With the integration of dialogONE and Inxmail, you can manage your customer communication holistically—from consent and lead generation to personalized newsletters and automated campaigns, all the way to personalized customer service interactions. Use the response data in dialogONE to automatically trigger follow-up actions.

  • Manage opt-ins and generate leads: Manage consent centrally, acquire new leads, and nurture them with relevant content and targeted engagement paths.
  • Combine email marketing and marketing automation: Plan and automate the customer journey via dialogONE and send fully integrated email campaigns through Inxmail. Personalize your newsletters based on readers’ individual interests.
  • Automated one-to-one communication: With dialogONE, your customer service or sales teams can communicate with prospects and customers in an AI-driven and personalized manner. Emails are sent automatically and personalized via Inxmail.

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Less manual work

Campaigns and recipient selections are created in dialogONE and can be used in Inxmail for prepared mailings without media breaks.

More relevant communication

CRM knowledge from dialogONE can be used for personalized mailings so content fits target groups and contacts more closely.

Faster follow-up activities

Response data flows back into the CRM knowledge base and provides the foundation for individual next steps in marketing automation.

Workflow editor in browser window showing send icon, funnel and four email nodes

How the integration works

This integration links campaign management in dialogONE with email delivery in Inxmail. Target audiences are selected in the CRM and transferred to Inxmail. After the emails are sent, key response data is fed back so that campaigns and marketing automation can operate based on up-to-date information.

Furthermore, Inxmail is seamlessly integrated into dialogONE’s individual communication processes. Time- and event-driven mailings are sent automatically and in a personalized manner. In customer service, transaction-based messages can be triggered directly. In media sales, AI supports personalized and tailored communication via Inxmail.

Specific use cases for dialogONE with Inxmail

Use dialogONE and Inxmail together to plan, run, and evaluate CRM-driven email communication more precisely.

  • Audience-based campaigns: Segment audiences in dialogONE and use them in Inxmail for prepared mailings with relevant messaging.
  • Lead nurturing in a CRM context: Response data from Inxmail shows which contacts received, opened, and clicked mailings. This supports targeted follow-up communication.
  • Manage newsletter processes centrally: Newsletter sign-up and unsubscribe processes run via dialogONE, while Inxmail handles mailing delivery.
  • Automating Customer Service Communication: Based on customer service interactions, personalized emails are sent directly to the customer on a transaction-by-transaction basis.

Email editor showing a newsletter template preview with woman in yellow sweater and text 'EXKLUSIVE ANGEBOTE FÜR DICH'.
Logos of CSA, DDV, Software Made in Germany and TÜV Rheinland on black background

Security and data protection

The integration strengthens your data foundation because important feedback from email marketing becomes available in dialogONE. Unsubscribes, bounces, and response data remain traceable in the CRM context. dialogONE opt-in management is integrated into newsletter sign-up and unsubscribe processes.

  • Unsubscribes: Unsubscribes are fed back from Inxmail and become visible in dialogONE for further communication.
  • Bounce information: Bounces flow into the CRM knowledge base and support a well-maintained recipient base.
  • Opt-in management: Newsletter sign-up and unsubscribe processes are integrated into dialogONE's central opt-in management.
  • GDPR-compliant processing: Integration with opt-in management supports GDPR-compliant processing in email marketing.
FAQ

Frequently asked questions about dialogONE with Inxmail

We answer the most common questions here. If you would like to know more, our team is here for you.

Which data is transferred from dialogONE to Inxmail?

dialogONE transfers audiences and recipient selections to Inxmail. This data is used for prepared mailings that are then sent or scheduled via Inxmail.

Which response data flows back?

The feedback includes which mailing a contact received, whether it was opened, which links were clicked, and whether there was an unsubscribe or a bounce.

What is the integration suitable for?

The integration is suitable for CRM-driven email campaigns, lead nurturing, newsletter communication, and follow-up activities based on recipient reactions.

Does the integration support newsletter sign-ups and unsubscribes?

Yes. Newsletter sign-up and unsubscribe processes are integrated via dialogONE's central opt-in management.

How does the integration support marketing automation?

Recipient reactions from Inxmail flow into dialogONE's CRM knowledge base. This means opens, clicks, bounces, and unsubscribes are available for individual follow-up activities in marketing automation.

Use CRM knowledge directly for email marketing

With dialogONE and Inxmail, you connect campaign planning, mailing delivery, and response analysis. This creates email campaigns based on CRM audiences and feeds the results back into customer knowledge. It reduces media breaks and makes follow-up communication more targeted.

  • Get started faster: Audiences from dialogONE are used in Inxmail for prepared mailings.
  • Use data more effectively: Opens, clicks, bounces, and unsubscribes flow back into the CRM.
  • Communicate more precisely: Response data supports relevant follow-ups and marketing automation.

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