Already using CAS genesisWorld? Then you already have the foundation for targeted email marketing.
The Inxmail integration syncs your contacts automatically, sends engagement data back to your CRM, and keeps marketing and sales on the same page – always.
CRM data and email marketing run in parallel – no shared data, no automatic feedback, no visibility for sales. Unsubscribed contacts stay on your list. Leads from form sign-ups go nowhere.
The integration connects CAS genesisWorld as your data hub with Inxmail as your professional sending and analytics platform. Contact data flows automatically from your CRM into your campaigns – and engagement data like bounces and unsubscribes flows back after each send. From CAS genesisWorld X14 onwards, sync runs continuously via the XPRO REST API with no manual steps required.
Three real-world scenarios from everyday CAS users.
Opens, clicks, and bounces land automatically in CAS genesisWorld
Result: Before the next call, sales can see exactly which topics sparked interest – without having to check with marketing.
Result: No lead slips through the cracks – from first contact to sales handoff, everything is automated and documented.
Result: Dormant CRM contacts are reactivated with precision – based on real data, not a spray-and-pray approach.
International superyacht company Ocean Independence uses the CAS integration to segment its global broker network by relationship status and intensity. Pre-selection in CAS genesisWorld determines who receives which mailing content – from exclusive charter offers to event invitations.
In this PraxisTalk, Peter Ziras, CEO of Inxmail, and Marcus Baer, member of the management board at CAS Mittelstand, discuss the strategic role of email marketing in a CRM context – and why connecting both systems is a real lever for marketing and sales teams.
What you gain from the integration – and what the platform behind it delivers.
The integration brings your CAS data into Inxmail – what you do with it there determines your campaign quality. Inxmail gives you everything professional email marketing requires.
Our team will show you in a demo how the integration works in your environment – and what you can put into practice right away. Free, no commitment, within 24 hours.
The current integration requires CAS genesisWorld version X14 or later and uses the XPRO REST API. Customers still on version X13 use the older SOAP interface – an upgrade to X14 is required before setup.
The integration itself is free for Inxmail customers. Only the standard costs for REST API usage apply. A one-time setup fee of 150 euros may apply – please confirm with CAS support.
Yes. Inxmail hosts its servers exclusively in Germany and the EU and is ISO 27001 certified. Tracking permissions are correctly transferred at the system level and managed per contact and list. As a co-founder of the Certified Senders Alliance (CSA), Inxmail has stood for permission-based email marketing since day one.
Yes. New subscribers who sign up via an Inxmail form are automatically created as new records in CAS genesisWorld. This is especially useful for lead generation via landing pages and whitepaper downloads.
Setup takes approximately 30 minutes and is carried out by CAS Software AG as the CRM admin. Technical documentation is available on the CAS help page.
