The superyacht company Ocean Independence uses targeted email campaigns to provide its global network of brokers with information about its yachts. Whether they are buying or chartering, brokers receive the relevant content and promotions to help them sell the luxury boats on offer. The high demands for professional dialog in this premium segment are optimally met by the connection to the CAS genesisWorld CRM system and a flexible newsletter template.
![[Translate to English:] Logo von Ocean Independence, gestaltet in einer schlichten, modernen Schrift.](/fileadmin/assets/warum/case_studies/Ocean_Independence/OI_Logo-black.svg){kind=logo}
![[Translate to English:] Darstellung einer Ocean Independence-Webseite auf einem Tablet und einem Smartphone. Die Seite zeigt ein Charter-Angebot für eine Yacht, mit Bildern der Yacht auf dem Meer und einer luxuriösen Außenterrasse.](/fileadmin/_processed_/f/1/csm_inxmail-referenzbild-case-study-ocean-independence-tablet-smartphone-1100-614_c67aab562e.png)
Targeted dialog in the new corporate design
The email marketing channel plays a central role in Ocean's communication with its brokers. As part of a redesign of the corporate design, the email marketing was also to be reorganized.
The priority was to connect the email marketing to CAS genesisWorld. The CRM system was used to create and send the newsletter. While this already offered the possibility of targeted dialog, it did not, however, offer the complete range of functions of a professional email marketing solution. As a result, all newsletters were sent in text form, which did not allow for an appealing presentation of the luxury yachts.
To meet this requirement, a newsletter template in the corporate design of the company was needed. This allowed the yachts to be perfectly showcased and made it possible to create a simple and efficient newsletter.
Personalization based on CRM
Beautiful yachts, atmospheric images: the newsletter design is aligned with the look and feel of the website and offers plenty of space for exterior and interior views of the luxurious boats. This allows charter and sales brokers to get a good idea of what is on offer. The newsletters are also displayed perfectly on mobile devices. This is particularly important for the brokers, as they are on the road a lot.
Before each mailing, the target groups are selected in CAS genesisWorld based on the status and intensity of the business relationship and automatically transferred to Inxmail Professional. This enables targeted communication with brokers and end customers. For example, Ocean sends invitations to very exclusive events only to those contacts who chartered or bought a yacht in the past year.
CAS genesisWorld and Inxmail Professional
The long-standing Inxmail partner, SOL4 IT-Consulting, was on hand to help implement the email marketing solution.
The Inxmail integration to CAS genesisWorld connects the CRM world with email marketing: CAS genesisWorld is the data center and offers transparency across the entire customer communication. Mailings and newsletters are sent with Inxmail – with all the advantages of a professional email marketing system, such as maximum deliverability, bounce management, evaluation options, newsletter templates and much more.
The newsletter template offers creative design options: the mailing content can be placed and combined in different ways and the colors and fonts can be flexibly designed. A social sharing function allows individual mailing content to be shared on social networks.
Accurately reaching and addressing brokers
A newsletter maiden voyage: The first mailing in the new outfit was used to draw attention to the new corporate design. The opening rate of over 40% proves that the new newsletter was well received by readers. The constantly increasing opening rates prove the accuracy of the mailings, especially with the pre-segmentation in CAS genesisWorld.
Further information on the CAS genesisWorld CRM integration for Inxmail can be found here.