The challenge for eurowings holidays was to acquire new leads simply, quickly and efficiently. Of course, these leads should be of high quality, i.e. contain the addresses of people who are interested in eurowings holidays offers. In its search for a suitable solution, eurowings holidays benefited from Inxmail's expertise. The travel agent used a digital picture puzzle to significantly expand its newsletter distribution list: the company generated over 22,000 new leads within a week – and all with little effort on its part, manageable costs and a legally compliant address book.
![[Translate to English:] Logo von Eurowings Holidays, bestehend aus dem Schriftzug und einem stilisierten Flügel-Symbol.](/fileadmin/assets/warum/case_studies/eurowings/Logo-Eurowings-Holidays.svg){kind=logo}
An efficient, fast and simple lead generation without tying up too many of your own resources. To do this, you first need a good idea to attract potential leads. Then the technical implementation has to be carried out, which requires a great deal of expertise. Of course, everything should be done within a legally compliant framework. This was the challenge facing eurowings holidays, a brand of HLX Touristik GmbH.
The German travel agent wanted to obtain high-quality leads as quickly and easily as possible. The idea of eurowings holidays was to use a competition to quickly generate a large number of high-quality leads. However, to do this, it had to be seamlessly integrated into the company's own website. This includes a comprehensive registration process in the background in which participants can be managed automatically. That is why eurowings holidays relied on the expertise of Inxmail to implement the competition in a technically and legally compliant manner.
Eurowings holidays then sought strategic and conceptual advice from Inxmail: a picture puzzle was to be created in which customers could win attractive prizes. For Eurowings holidays, this meant manageable costs, minimal use of its own resources and the prospect of numerous new leads.
Eurowings holidays took over the content design of the competition campaign. Inxmail provided the travel agent with advice and took care of the technical implementation in the background.
A separate landing page was set up for the picture puzzle, which was not only designed in the corporate design of eurowings holidays, but also covered the entire registration process for those interested in the newsletter. The result was a picture memory game in which visitors to the website had to find eight identical pairs from a total of 16 images.
The clever idea from eurowings holidays: participants in the competition had the chance to win two prizes. Every person who took part was guaranteed to receive a 30-euro voucher as an instant win – as a thank you for signing up for the newsletter. The voucher was sent directly to the digital mailbox as a beautifully packaged welcome mailing via Inxmail. Those who also completed the picture puzzle had the chance to win a dream vacation. All the addresses were automatically synchronized with the eurowings holidays campaign management tool via Inxmail. This saved time-consuming manual transfer.
The figures speak for themselves: over the course of seven days, eurowings holidays was able to increase its previous email distribution list by more than 22,000 new contacts. This has enabled eurowings holidays to significantly increase its reach. The first newsletter after the successful campaign also showed that the addresses are sustainable: the opening rate rose by two percentage points to 20 percent. Click rates and unsubscriptions remained constant compared to previous newsletters, indicating a loyal readership. Inspired by this success, eurowings holidays would like to work with Inxmail to implement further competitions.
![[Translate to English:] Porträt von Carlos Ferrandis, in formeller Kleidung mit einem neutralen Gesichtsausdruck vor einem grauen Hintergrund.](/fileadmin/assets/warum/case_studies/eurowings/inxmail-referenzbild-portrait-hlx-carlos-ferrandis.png)
eurowings holidays is the package holiday brand of Eurowings, which is managed exclusively by HLX Touristik GmbH as a travel agent.