Work more productively: all data in one place on the dashboard

Case Study: Export Automation for the DVV Media Group

“We want to make email campaign results available centrally via our customer relationship management system (CRM) using Power BI dashboards,” said the DVV Media Group GmbH. This means that all email marketing key figures are visible directly in one system, eliminating the need for manual transfer.

DVV Media Group GmbH found the right solution for this: export automation turns Inxmail into a professional email channel for the existing ecosystem. It is quick, efficient and requires no programming work on the part of the customer.

[Translate to English:] Logo der DVV Media Group, bestehend aus blauen geschwungenen Linien, die die Buchstaben DVV stilisieren, mit dem Schriftzug 'DVV Media Group' darunter.
Challenge

Automatically synchronize recipient data

[Translate to English:] Screenshot einer Analysesoftware auf einem Monitor, der verschiedene Statistiken und Metriken für E-Mail-Kampagnen der DVV Media Group zeigt, einschließlich Klickrate, Abmeldeklicks und Öffnungsraten nach Rubriken und Listen.

DVV Media Group GmbH needed an email marketing software that automatically synchronized data with the customer relationship management system. As with many other companies, processing key figures was previously a laborious task: the most important KPIs, such as registrations and cancellations, click and open rates, as well as dispatch statistics and information, were transferred to the CRM system partially by hand. However, this practice is a potential source of errors and is very time-consuming.

The biggest challenge for DVV Media Group was therefore to automatically synchronize the email data between the systems. This is because newsletter subscriptions and unsubscriptions, for example, can come from different sources. From a technical point of view, this means that a daily comparison between the CRM and Inxmail must be carried out and that recipients must be automatically removed from the list when they unsubscribe. Inxmail provides the ideal solution for this.

The automated export should enable a tool that can display precise industry and product analyses in medium to long-term developments.

Solution

Smooth connection

In a workshop at the DVV Media Group, internal requirements for a dashboard according to scientific standards were first determined. This was done as part of a bachelor's thesis.

After a detailed consultation with Inxmail consultants, a quick and, above all, practical solution was agreed: export automation would solve the problem for the DVV Media Group. This was a cost-effective solution that required no programming or resource investment on the part of the company. From a technical perspective, the data is now transferred to the CRM via CSV and can thus be systematically processed there.

[Translate to English:] Personen arbeiten gemeinsam an einem Workshop-Tisch und sortieren beschriftete Papierkarten mit verschiedenen Begriffen und Konzepten.
The requirements for the dashboard were developed in a workshop.

After sending, all responses such as click rates, registrations and unsubscriptions as well as bounces are now automatically transferred to the CRM. The success of each campaign can then be seen at a glance via dashboards developed separately by DVV Media.

The data supplied by Inxmail is structured, linked and filtered separately. This enables statistics to be cleansed of internal access and compared with data from other sources.

As a result, the CRM can now fully perform its task: customer data is managed here in a central location. The best thing about it is that all this was implemented in the shortest possible time so that the DVV Media Group could quickly get started with the desired settings.

Export Automation enables a 360-degree data flow: relevant data is now automatically synchronized between the CRM and Inxmail. This guarantees data sovereignty for the CRM, as was also desired by the DVV Media Group.

The result can be used across departments to gain insights into email marketing.

“Thanks to Inxmail Export Automation, we have a central overview of all relevant email marketing key figures in our CRM system. This helps us to make informed decisions and to optimize our campaigns based on the data.”  
[Translate to English:] Markus Kukuk, Leiter Marketing, Vertrieb und Services bei der DVV Media Group, lächelt in die Kamera.
Markus Kukuk
Head of Marketing, Sales and Services, DVV Media Group

The advantages at a glance

  • All important KPIs are central and up to date
  • Synchronization with your own CRM
  • Full data sovereignty
  • Simplification of analyses
  • No programming effort

About DVV Media Group

DVV Media Group GmbH, a subsidiary of Rheinische Post Mediengruppe, publishes around 30 trade journals and magazines in the fields of “Logistics and Transport”, “Maritime Technology and Economy”, “Railway Transport and Railway Technology” and “Internal and External Security” in Germany and abroad with more than 200 employees. The publishing program also includes newsletters, textbooks, reference books and websites. In addition, the DVV Media Group organizes conferences, seminars and award ceremonies.

www.dvvmedia.com