50 years of Aldiana – 50 surprises in your inbox

Case Study: Thousands of new newsletter subscribers with a campaign calendar

Calendar promotions do not have to be limited to the Advent season – after all, it is always fun to open a closed door, be surprised and maybe even win a great prize. The anniversary calendar from Aldiana even offered 50 exciting moments of this kind, which ultimately provided the tour operator and hotel operator of eight club resorts with many new leads. Inxmail supported its long-standing customer with the technical all-round solution.

Challenge

A comprehensive competition with attractive prizes

[Translate to English:] Bild zur Feier von 50 Jahren Aldiana mit Silhouetten von Menschen, die bei Sonnenuntergang unter einem Pavillon tanzen, umgeben von einem Kreis aus weißen Punkten und dem Text '50 Jahre Aldiana Millionen Momente'.

It's not every day that a company celebrates 50 years of existence – and so, in its anniversary year, travel provider Aldiana wanted to offer a variety of great promotions for new and existing customers. One thing that was certain during the planning phase, for example, was that there should be a competition with 50 attractive prizes.

The first step was to determine how the competition could be implemented. The idea was initially to have a simple registration form, but this was then to be developed further. In consultation with the email marketing provider Inxmail, which has had a good customer relationship with Aldiana for a long time, the idea of an action calendar emerged as a suitable format for the competition: 50 days, 50 prizes. Participation in the competition should be accompanied by a registration for the customer newsletter of Aldiana. The prizes of more than 20 partners of Aldiana would be hidden behind the doors, which required extensive internal coordination.

The challenges included a simple implementation, the legally compliant lead generation and the integration and recipient management in the Inxmail platform.

Solution

The Inxmail action calendar generates leads in a fun way

With the action calendar, customers receive a service from a single source that allows them to reach (new) customers in a fun way and generate high-quality leads. The direct connection to Inxmail, combined with a high level of data security and a legally compliant registration and participation process, make the service perfect for all customers who already use Inxmail.

With its expertise and portfolio, Inxmail was able to help make the Aldiana anniversary calendar a visually appealing, user-friendly and exciting solution. A briefing session was held to discuss the technical implementation, during which it was determined, among other things, who would take on which part: Inxmail was responsible for the design and implementation of the website, while Aldiana took on the design of the emails. The creation process also included an extensive acceptance and correction loop, in which the partners and prize sponsors each carried out their own acceptance. This was complex with over 20 participants, but worked extremely well. The competition participants received daily reminder emails, which were implemented by Aldiana and technically integrated by Inxmail.

The results were impressive: the campaign calendar attracted more than 11,000 participants during the 50-day campaign period, which also resulted in 50,000 newsletter registrations. Aldiana was more than satisfied with these figures. The implementation of the overall project also went according to plan, to the satisfaction of all parties involved.

“The 50th anniversary calendar campaign gave our customers, as well as us at Aldiana, a lot of pleasure and provided us with new, high-quality leads. We were very satisfied with the process and our collaboration with Inxmail. Our goals were significantly exceeded.”

Nicole Azzola

Marketing, Aldiana GmbH

The benefits at a glance

Lead generation in a fun way
Strengthening the bond with existing customers
Data security (hosting of the page and recipient data at Inxmail)
Legally compliant participation process (double opt-in, tracking permission, captchas)
Direct connection to Inxmail and thus integrated recipient management

About Aldiana

[Translate to English:] Ein großer Außenpool umgeben von Palmen, mit blauem Himmel im Hintergrund, Teil einer Resort-Anlage.

Aldiana GmbH, based in Frankfurt, is a tour operator and hotel operator of eight club resorts in the popular travel destinations of Italy, Austria, Spain, Turkey and Tunisia. In addition to an extensive culinary program and high-quality services, Aldiana offers its guests a wide range of options for planning their vacation. These include numerous sports and wellness offers, as well as offers for children and young people and great entertainment for those traveling alone. Further highlights include events on topics such as sports, enjoyment and music. The club tour operator is owned by DER Touristik Hotels & Resorts GmbH, a company in the travel division of the REWE Group, which holds 100 percent of Aldiana GmbH.