Inxmail for econda enables you, as an e-commerce operator, to communicate with your recipients in a highly personalized and targeted manner. With the help of the interface between Inxmail and econda, data can be exchanged in order to import e-mail marketing key figures from Inxmail to the econda monitor on the one hand and to select behavior-based recipient segments in the econda monitor on the other. This information can then be used for subsequent email campaigns in Inxmail.
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Efficient newsletters for high-turnover e-commerce: Inxmail for econda closely combines e-mail marketing and e-commerce. This way, for example, shopping cart abandoners can be guided back to the online shop or first-time buyers can be persuaded to make a second purchase with the help of individual product recommendations.
In the first case, the online shop communicates directly with Inxmail that there has been an abandoned shopping cart. A trigger mail is then sent in compliance with data protection regulations, which reaches the person immediately after the order process is aborted. Highly personalized mailings with enriched information from the web analysis achieve maximum relevance for the recipient and are therefore particularly successful.
In the second case, complex algorithms create recommendations tailored to the individual's product interest, known as next best offers. This enables automated cross-selling and upselling in the newsletter. Placeholders are inserted at the desired points in the mailing and automatically filled with individual next best offers for the respective recipient when the mailing is sent.
Inxmail ensures that your mailings are reliably delivered worldwide. This is how you can implement successful email marketing and generate higher shop sales.
We check and implement the connection of your desired system via our powerful interfaces – whether it's a CRM system, online shop, web analysis tool or campaign management solution.