Inxmail for DYMATRIX Marketing Automation

Inxmail for DYMATRIX Marketing Automation enables versatile multi-channel campaigns along the customer journey. DYMATRIX Marketing Automation handles campaign planning, target group selection and performance evaluation centrally. Inxmail's functions are available for your mailings.

• Improved customer communication thanks to central campaign planning using DYMATRIX Marketing Automation
• Graphical selection of target groups, e.g. based on customer information
• Targeted offers in real time
• Individual, personalized product recommendations
• 360° customer view

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Together, Inxmail and DYMATRIX offer a package that allows customers to generate targeted offers for their newsletter subscribers in real time. Individual product recommendations are taken to a new level of personalization. The data basis for the customized offers includes not only the purchases made by newsletter subscribers but also their clicks, abandoned shopping carts and ratings. The individual preferences of each user are determined by means of a continuous learning process. A key advantage is that the recommendations are checked again when the newsletter is opened. This ensures that the offers are always up to date. For example, the stock level can be queried at the time of opening. If a recommended item is no longer available, another suitable product is automatically displayed.

In times when user attention spans are getting shorter and the relevance of offers is becoming more and more important, the winning duo of Inxmail New Xperience and DYMATRIX offers the ideal conditions for successful email marketing.