http://www.inxmail.de/en/news/ceo-blog.php?navanchor=1010025 de Fri, 03 Sep 2010 09:28:13 +0200 http://inxmail.de/grafiken/logo-inxmail.gif http://www.inxmail.de/en/news/ceo-blog.php?navanchor=1010025 720 http://www.inxmail.de/en/news/ceo-blog/2010_08_11-legally-binding-email.php http://www.inxmail.de/en/news/ceo-blog/2010_08_11-legally-binding-email.php The email has proven to be one of the most important digital communication media to date. The strength lies in its simplicity – and it is precisely this simplicity that makes emails vulnerable. The content of emails can be intercepted or amended en route over the Internet. The De-Mail initiative launched by the German Government aims to confer the legal certainty associated with 'snail mail' onto electronic letters. Read more about the introduction of legally binding email in Germany in the current CEO blog article by Martin Bucher. Inxmail GmbH Wed, 11 Aug 2010 10:43:10 +0200 http://www.inxmail.de/en/news/ceo-blog/2010_07_05-social-email-marketing.php http://www.inxmail.de/en/news/ceo-blog/2010_07_05-social-email-marketing.php How can email marketing and social networking sites be integrated? What makes a successful campaign? Should messages be customised? Martin Bucher provides answers to these questions in his interview. Inxmail GmbH Mon, 05 Jul 2010 09:54:16 +0200 http://www.inxmail.de/en/news/ceo-blog/2010_06_29-using-pre-header-successfully.php http://www.inxmail.de/en/news/ceo-blog/2010_06_29-using-pre-header-successfully.php The sender and the subject line are the first text elements that reach the recipient’s inbox. However, this is not quite true. Because smartphones and even some desktop email programs display the first lines of the text for the emails listed. In the mobile environment in particular, this pre-header content provides an important incentive to open an email. In his CEO blog, Martin Bucher will fill you in on how you can use this content to your advantage. Inxmail GmbH Tue, 29 Jun 2010 12:59:24 +0200 http://www.inxmail.de/en/news/ceo-blog/2010_05_04-mobile-email-marketing.php http://www.inxmail.de/en/news/ceo-blog/2010_05_04-mobile-email-marketing.php How important are smartphones for email marketers? How many newsletters are read while people are “mobile”? Which mobile devices are used? Read the answers in the new CEO blog article by Martin Bucher and master the mobile challenge. Inxmail GmbH Tue, 04 May 2010 14:47:43 +0200 http://www.inxmail.de/en/news/ceo-blog/2010_03_05-mobile-challenge-email-marketing.php http://www.inxmail.de/en/news/ceo-blog/2010_03_05-mobile-challenge-email-marketing.php Emails are no longer being read only on PCs and notebooks. Now, reading emails on-the-road is increasingly becoming the order of the day thanks to smartphones. However, many mailings are not being correctly displayed, which can sometimes severely restrict readability. The marketing effect goes to waste. For us marketers, this is reason enough to tackle this issue. Inxmail GmbH Fri, 05 Mar 2010 16:11:03 +0100 http://www.inxmail.de/en/news/ceo-blog/2010_01_26-roi-email-marketing.php http://www.inxmail.de/en/news/ceo-blog/2010_01_26-roi-email-marketing.php Email marketing is more than just sending newsletters. You can measure the performance of your mailings. This is the only way to determine whether your email marketing strategy is contributing to the economic performance of your company. In his new CEO blog entry, Marin Bucher tells you how ROI amounts to efficient and targeted improvements in the long term. Inxmail GmbH Tue, 26 Jan 2010 08:34:00 +0100 http://www.inxmail.de/en/news/ceo-blog/2009_12_01_successful_gaining_subscribers.php http://www.inxmail.de/en/news/ceo-blog/2009_12_01_successful_gaining_subscribers.php Loyal subscribers are a key factor for successful email marketing. The most efficient way to generate these contacts is to include a subscription form on your website. In practice, however, this is often neglected. In particular, little consideration is given to the issues of usability and legal conformity. Martin Bucher uses practical examples to show you what you should look out for. Inxmail GmbH Tue, 01 Dec 2009 10:56:26 +0100 http://www.inxmail.de/en/news/ceo-blog/2009_10_26-twitter-and-email-marketing.php http://www.inxmail.de/en/news/ceo-blog/2009_10_26-twitter-and-email-marketing.php Twitter: You either love it or you hate it. While many Web 2.0 fans are ardent twitterers, critics continue to debate the sense (or nonsense) of Twitter. Martin Bucher has formed his own opinion and is convinced of Twitter's vast marketing potential. And the new interface between Twitter and Inxmail Professional also enhances the efficiency of workflows. Inxmail GmbH Mon, 26 Oct 2009 09:58:19 +0100 http://www.inxmail.de/en/news/ceo-blog/2009_09_16-list-unsubscribe.php http://www.inxmail.de/en/news/ceo-blog/2009_09_16-list-unsubscribe.php Windows Live Hotmail and Google Mail now feature a central unsubscribe function to counter the growing spam classification of subscribed newsletters. It allows recipients to manage their subscriptions directly in the user interface of the webmail program, without having to look for the unsubscribe link in the newsletter. Read about how this new unsubscribe procedure works in the current CEO blog article by Martin Bucher. Inxmail GmbH Wed, 16 Sep 2009 13:42:17 +0200 http://www.inxmail.de/en/news/ceo-blog/2009_08_05-co-registrations.php http://www.inxmail.de/en/news/ceo-blog/2009_08_05-co-registrations.php Successful marketers know that it is not the total size of the mailing list that leads to campaign success, but rather whether the right people are listed there. Some companies employ specialised agencies that promise to help build up a mailing list very quickly. Some of these agencies entice new customers with the promise of “more than 40,000 new subscribers every month”. How is this possible and is it even legal? h2magnvy4z Inxmail GmbH Tue, 07 Jul 2009 16:00:00 +0200 http://www.inxmail.de/en/news/ceo-blog/2009_07_07-whitelists.php http://www.inxmail.de/en/news/ceo-blog/2009_07_07-whitelists.php Whitelists ensure that your emails do not get caught in spam filters by mistake. This vastly increases your delivery rate. However, this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In today’s CEO blog, Martin Bucher offers a look behind the scenes. Inxmail GmbH Tue, 07 Jul 2009 16:00:00 +0200 http://www.inxmail.de/en/news/ceo-blog/2009_05_29-blacklist.php http://www.inxmail.de/en/news/ceo-blog/2009_05_29-blacklist.php Blacklists protect you from undesired mass emails. All too often, however, emails from serious senders are blocked. This leads to global delivery problems. If you want to be sure that your mailings reach their intended recipients, you should learn more about blacklists. In his CEO blog, Martin Bucher gives you answers to the most important questions on blacklists and outlines how you can protect yourself from false entries on blacklists. Inxmail GmbH Fri, 29 May 2009 16:00:00 +0200 http://www.inxmail.de/en/news/ceo-blog/2009_04_21-deliverability.php http://www.inxmail.de/en/news/ceo-blog/2009_04_21-deliverability.php Sending a personalised email to thousands or even millions of recipients is just a mouse-click away for the email marketer. This marketer expects that the emails will be delivered to the recipient's inbox quickly and securely. However this process demands an immense amount of time and effort by professional email marketing providers such as Inxmail. In his CEO blog, Martin Bucher offers a behind-the-scenes look at the important steps that are taken to ensure email deliverability. Inxmail GmbH Tue, 21 Apr 2009 16:00:00 +0200 http://www.inxmail.de/en/news/ceo-blog/2009_03_25-addresses.php http://www.inxmail.de/en/news/ceo-blog/2009_03_25-addresses.php Where do the email addresses for email advertising come from? Having a qualified mailing list to call your own is an important competitive factor for you and your customers. In our new CEO blog, Martin Bucher gives you countless suggestions on how to gain new subscribers. Inxmail GmbH Wed, 25 Mar 2009 15:00:00 +0100