s.Oliver combines online shop with email marketing from Inxmail

Freiburg, Germany, 20 May 2010. Well-known fashion and lifestyle company s.Oliver has opted for Inxmail’s professional solution for its email marketing. The fashion company employs Inxmail Professional to send several million emails to fans of the s.Oliver and comma lifestyle brands every month.

The decision in favour of Inxmail Professional was the result of an intensive selection process in which s.Oliver tested various different email marketing systems. It was not only the excellent marketing functions and integration capabilities, but also the efficient handling of very large subscriber lists that played a decisive role in the selection of Inxmail Professional.

This email marketing solution has won several innovation awards and it is a top choice for professional marketers and agencies. The particular strengths of Inxmail Professional include its superior performance, extreme flexibility and its wealth of professional functions. Extensive options for integrating email marketing with other IT systems make the solution complete. Thanks to these options, Inxmail was able to synchronise recipient data together with s.Oliver and its service providers.

“The numerous options provided by Inxmail Professional and the high flexibility of the application are really excellent”, commented Saad Daoud, the project manager at s.Oliver who was responsible for choosing Inxmail. “I was also particularly impressed by the competent and likeable approach of Inxmail; in the context of our often very eventful daily business, I found this extremely pleasant. Thanks to the Inxmail solution, presenting our products in the corporate design via email is now quick and simple, and the comprehensive analytical options mean that managing the marketing is highly efficient”.

s.Oliver is one of Europe’s fastest-growing business organisations with a strong record of success in fashion and lifestyle. It was set up in 1969 by Bernd Freier in the German town of Würzburg. Since then, the Company's general headquarters have moved to the Franconian town of Rottendorf. S.Oliver employs more than 6,000 personnel world-wide. Its distribution network comprises 173 own stores, 400 franchise outlets, 1,991 shop-in-shops and displays on over 2,507 selling floors. The sales of the international s.Oliver group amount to € 1.11 bn (2008).

Inxmail is one of the leading providers of email marketing for professional marketers and agencies. Alongside its email marketing platform, Inxmail Professional, the company offers an extensive product range, excellent customer support and competent user support, as well as services from the global Inxmail partner network.