Email marketing with Facebook
Increase the distribution rate of your messages and integrate your
newsletter subscription into Facebook. The unique Inxmail Professional
Facebook Application allows you to place your newsletters directly onto
the social networkers’ profile.
How does newsletter subscription on the Facebook profile work?Instead
of going through the usual registration process, potential customers
can now conveniently subscribe to your newsletter by clicking a link on
your website. The user does not even have to enter his/her personal
email address. In the next step, the user logs in to Facebook as normal
and approves the activation of the Newsletter Application within
his/her profile, while also giving consent for his/her profile details
to be used for email marketing purposes.
From then on, the
user will receive your newsletter directly in his/her Facebook profile.
Depending on the recipient's interests, s/he can share and discuss your
content with friends and ideally recommend it to them. This brings the
community spirit to life and clearly demonstrates the significance of
email marketing in the age of social networking. Furthermore, the
Facebook user can decide whether to change his/her status when s/he
receives a new newsletter (‘… has received Company ABC's newsletter’) –
increasing the advertising value for you.
You too can benefit from the multiplier effects:- The
user can subscribe to your newsletter on Facebook with just one click –
without having to enter their personal email address.
- Increase in the distribution rate of your newsletter or your email marketing activities.
- Increase in the number of eligible newsletter subscriptions.
- High level of credibility and notice.
- Detailed reporting provides you with documentation of the Facebook behaviour.
What do you need to avail of these advantages? To use this feature, you need the Inxmail Professional Facebook Application, as well as a separate newsletter design template.
Interested?Would
you like to find out more? Simply use our contact form. We’ll get in
touch with you as soon as possible to discuss the possibilities offered
by our Inxmail Professional integrations.